The booklet is the ultimate time saver, the one magical place where all your clients and customers can go to find out everything they need to know.
It can turn a one hour meeting into a 10 minute catch up – “Nice to meet with you, everything that you need to know is in this booklet. Read through it in your own time and if you have any questions, please don’t hesitate to contact me.” That’s 50 minutes of your time saved.
Still not convinced? Let’s crunch the numbers. Say each booklet costs you $5 to make. Now let’s assume your time is valued at a modest $30 an hour. A time saving of 50 minutes means you’re saving over 80% of your time, which at $30 an hour means you save around $25. It might not sound like much, but after many clients, it will add up!