Feature Project – That Spirited Lot
That Spirited Lot is the product of a lifelong dream of brothers Jon-Paul (JP) and Chris (Krill) Willigenburg to finally work together to produce quality spirits from the best ingredients sourced/foraged locally & abroad.
A point of difference that holds this project nice and close to our hearts is the fact that we created everything from scratch and man was it a fun time. JP and Chris originally came to us with an idea for a logo design and since then our team has delivered not only the logo design package but three different Gin Labels, Vehicle Signage and a suite of Illustrations since then. Every step along the way we have ensured that their passion & stories are well heard from a distance.
Process & Production
Each label has started with a brief, one of colour and a little story telling.
Here is a little insight to the behind the scenes look at how each design has met the brief:
Welcome to the markets of the Mekong Delta. That Spirited Lot’s Hawker Market Gin is inspired by co-founders JP and Chris’s love of vibrant South East Asian market culture. Motivated by the Hustle & Bustle, sounds, smell & tastes, it’s bound to take you on a journey with each sip.
That House Pour
Bright, smooth and crisp with an aromatic botanical nose. Light in texture and more delicate on the palette than our pot distilled gins, this versatile little number is perfect paired with tonic, soda, mixers or cocktails.
A tale of JP & Chris’ childhood living on The Mornington Peninsula. This label really speaks for itself, pin pointing key memories and discovering more with each sip. You can even see them pictured on a Green Catamaran out in the bay or their Nana’s Datsun 120Y Car driving up Arthurs Seat.